The brand "So Delicious" had a little contest (I think to promote their new product - CashewMilk Icecream) - where we had to submit our "Freezeface" (better known as "BrainFreeze") faces. So I snapped this photo, put it on Twitter (which I hardly ever use - I only have an account for random purposes like this), did the appropriate hashtags.....and guess what - we WON! They tweeted me back saying we're one of the winners, then emailed to schedule our delivery of a cooler full of their new icecream!! So awesome!!